Ikea retail therapy

IKEA Retail Therapy – Guldägget

IKEA Retail Therapy ‹ Guldägget

This professional campaign titled ‘Retail therapy’ was published in Sweden in December, 2016. It was created for the brand: IKEA, by ad agency: Åkestam …

IKEA Retail Therapy case study: How IKEA creatively used …

Digital marketing case study – IKEA Retail Therapy case study: How IKEA creatively used search to get products seen where they wouldn’t normally be seen – Digital Training Academy

Retail Therapy · Under våren 2016 lanserade IKEA sitt nya koncept Där livet händer, där de i allt från film till print visade på att deras produkter har en …

IKEA Retail Therapy case study: How IKEA creatively used search to get products seen where they wouldn’t normally be seen – Digital marketing case study from the Digital Training Academy – In November 2016, IKEA launched the “Retail Therapy” ad campaign created by the Swedish advertising agency Åkestam Holst, which renamed Ikea products after commonly searched relationship problems in Sweden. This case study looks at how search can drive product discovery by incorporating an SEO perspective into product naming – while bringing a smile on people’s faces. IKEA RETAIL THERAPY from Ourwork on Vimeo.

Retail therapy – IKEA – Ads of the World

IKEA: Retail therapy • Ads of the World™ | Part of The Clio Network

Dec 8, 2016 – This is “IKEA RETAIL THERAPY” by Ourwork on Vimeo, the home for high quality videos and the people who love them.

We simply renamed IKEA’s products as common Google searches about relationship problems in Sweden. When you googled your problem, you found an IKEA product with the exact same name – on a site identical to IKEA’s main shopping site. A product that might help you improve your relationship at home. Or just remind you of the fact that our products are inspired by your life, for real. So whether it’s a snoring husband, a never ending gaming son or any other relationship problem you have, IKEA can come to the rescue. Or at least put a smile on your face, while you keep googling for an answer. The project launched in Sweden a couple of weeks ago, and got a lot of positive media attention from all major news media in Sweden.

IKEA – Retail Therapy – Åkestam Holst NoA

Ikea renames products for new SEO-focused Retail …

Ikea renames products for new SEO-focused Retail Therapy campaign

Ikea is frequently cited as a master of branding, marketing and advertising, and it has a portfolio of campaigns and creative to justify the compliment.

IKEA Retail Therapy – Caroline Andersson – Art Director

IKEA Retail Therapy — Caroline Andersson – Art Director

IKEA RETAIL THERAPY – Pinterest

Solve Your Problems With IKEA ‘Retail Therapy’ – PCMag

Solve Your Problems With IKEA ‘Retail Therapy’ | PCMag

The Swedish budget-furniture emporium renamed products to match common Google searches.